Insights

Engineering notes, no fluff.

Lessons, opinions and technical guides from what we're building and operating. Every piece points to something actionable.

GEO SEO LLMs

GEO done right, what changes when LLMs become your new traffic window

Generative Engine Optimization is not SEO with a new sticker. It's a discipline with its own signals: llms.txt, structured FAQs, entity citations and direct answers.

7 min read
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performance core web vitals frontend

Core Web Vitals in 2026, what actually moves the needle

INP replaced FID, LCP and CLS still matter, and the gap between a fast site and one perceived as fast is still huge. A practical priority guide.

6 min read
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